AN ANALYSIS BEHIND SLOGAN “THE ENGLISH COURSE YOU CAN TRUST”AT GLOBAL ENGLISH COURSE PARE KEDIRI

ABSTRACT The aims of this research were to know the reason behind the slogan “The English Course You Can Trust” and the student’s response about the slogan” The English Course You Can Trust” at Global English Pare Kediri. The method used in this research was descriptive qualitative. The data of this research were taken from Global English Course in Pare Kediri which consisted of the founder, director and five students of different levels. In this research, the researcher used the interview instrument and document analysis in collecting the data. Based on the interview, the researcher got the reason behind the slogan by the founder and director, such as corporate culture, value, meaning, and simple. Besides, the researcher got the student's response to the slogan. All students answered totally satisfied with the slogan with positive feeling with some reasons such as learning method, excellent tutors, the complete program, and the good facilities such as desk, audio, equipment and IELTS Center in Global English Course. It supported students’ data testimonial and students’ data year by year from document analysis